Beautiful doesn’t begin to describe this bike.
Built with a selection of custom built retro styled components, polished until they glow, and finished with fine details like hammered alloy fenders and stainless cable housing, this is a bike for bike lovers.
Built with Electra’s Flat Foot Technology which allows for proper leg extension without having the saddle so high you can’t get a foot down this is a great bike for the casual rider who wants the elegance on a European bike with a unique  style on their ride.

First things first, here’s a big congratulations to everyone for keeping on pedaling through the cold mornings and evenings!
With a good set of gloves and jacket the fresh mornings and evenings are great for cycling. With some mudguards and a good set of lights, even a bit of rain can be enjoyable! And even better, the days are getting longer and Spring is approaching fast…
In this edition:

Join us this Friday evening
Funky bike gear of the month: Green Oil, Miche, Soma and Park Tool
Follow us on Twitter
HPCafe: TdF bikkies and …

Daylight savings ended. Then the Ride On lights test in the latest edition of the Bicycle Victoria magazine was published. Then I spent a few days perusing the bike lights on offer at a few popular shops around Melbourne… now I’m motivated to make some comments on the lighting options we’ve got on offer and why.
This article is divided into five sections. These are:

Mini lights: legal (… on a full battery), discussing mini battery lights
Better choices of battery lights, including At a pinch – cheaper battery lights and also Quality …

Late last year, Electra bikes were getting pretty hard to find. The 2010 Electra range is starting to arrive in the country. The first to come in is the Amsterdam Original 3i men’s. It now comes with an alloy frame but apart from this is pretty much the same. 3 speed Shimano hub gears, full chain case, comfortable upright ride. The rest of the range, including the women’s range, will be available soon.
The Original comes in one frame size. We adjust the saddle and handle bars to fit you.
In stock …

We’re back! And what a scorching start to the year… not just the temperature but also more people pedalling around town!
I’ve started with some local news from the shop and pasted in this month’s BikeFun newsletter after that.
Happy summer cycling. Cheers, Bill and the crew
MORE BIKES, BETTER BIKES(!)
As always, we’re keeping a beady eye peeled for sweet bikes to add to our range.
1. some of the Kona range have made the grade and are starting to appear on the showroom. Already the Dew City, Dew and Dew Plus are here
2. …